FAQs What are we telling user when we put FAQs at the top of the page? Do we want to drive people to self-service first or do we want to encourage them to contact us? we can modify the help text in the main search box to say “Find library materials and ask a question” instead of having a separate search box for LibAnswers.
Chat box For the chats that we get, where are people coming from? We should look at the chats for each of the search boxes Emphasize the “Talk to a librarian” section of the page. Look at the data for HSL chat box - how many people actually use their dedicated chat box? Opportunity for testing potential other locations of the chat box - either as a tab on the side of the screen or at the top right or just in the navigation.
“contact us” navigation If we have a drop-down for “Contact us” in the primary navigation, it could involve the following: Contact us → Talk to a librarian → Staff directory → Frequently called numbers → FAQs
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