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Charge

Team Purpose

The Outreach and Communications Strategic Steering Team SST is responsible for reviewing and assessing internal and external communications, overseeing the planning and execution of a wide range of intellectual and creative programming, and promoting library resources and services.

We are committed to fostering communications within and beyond TULUP, supporting transparency between departments and administration, enhancing outreach and academic integration, and cultivating the TULUP’s role as a campus and community intellectual center.

Supporting Strategic Actions

The Outreach and Communications Strategic Steering Team SST is a cross-functional group of library staff. As a team, we aim to support the following TULUP strategic actions:

• Enriching the environment for learning and student success;
• Developing programs, services, and resources to enhance intellectual productivity, scholarly infrastructure, new modes of research, and clinical care services;
• Seeking partners in innovation and experimentation to add value to library programs and to identify new avenues for economic support;
• Serving as a center of intellectual and cultural life;
• Sharing the vision, making connections, broadening support.

Goals

Internal Communications

• Survey staff about current communication/outreach strategies & challenges
• Begin series of informal AMA “chat sessions” for staff to hear about specific departments/projects projects (project launched 2018, project continues through 2019)
• Create communications toolkit for staff, with branding information, promotional templates, and more (2019 goal)
• Create and maintain all staff Google calendar (created 2018, maintenance ongoing)
• Survey staff about current communication/outreach strategies & challenges (completed 2018)

External Communications

• Act as advisory group for move communications (2019 goal)
• Programming: oversee formation of new group with the goals of assessing current practices and promoting academic integration and community involvement
• Create a best practices guideline document for facilitating outreach (everything from how to get something on social media or the website, to best practices for e-blasts, to what to say if approached by a journalist, etc.)

• (team formed 2018, ongoing)