Automated Usage statistics
Two tools are used right now to do automated usage tracking of the website. Google Analytics and Crazy Egg are both used to track usage and clicks on the website.
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Crazy Egg provides click tracking for individual pages of the website in a snapshot. Each snapshot captures 60 days or 25,000 visits, whichever comes first. It provides a visual overlay of the website clicks which can be helpful when communicating usage of different elements of the page.
An example of exported Crazy Egg data is available in the spreadsheet below.
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Google Analytics
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Ongoing user experience testing
The Website Content Strategy Team is committed to ongoing assessment and user experience testing of the website.